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Using the information from the research, I created two personas that were typical of the users that I interviewed whom were mostly students or young professionals. Creating a persona allowed me to think in their shoes and implement changes in ways they see fit. I also created a scenario as that allowed me to fully immerse myself in a situation and think visually. https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1499235781442-9U2QZOT73Z6BMQJMTEY9/image-asset.jpeg Quora https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1499466080062-98G3U474Y8X516X926CD/image-asset.jpeg Quora https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1499469424670-04D8TANRSPB86UA2S898/image-asset.jpeg Quora https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507519478525-TMTOB3SS7OTVHA6D53DV/mockup.jpg Quora https://www.shareteaaustin.com/ready-surgery daily 0.75 2017-07-21 https://www.shareteaaustin.com/heard daily 0.75 2017-10-05 https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507192021771-1DSW9XFVQMUB0RZKGCIO/RS_LoFi.png READY SURGERY https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507192167669-0K94H4B5XQ86BWO3JNCV/rs_hifi.jpg READY SURGERY https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507191770043-J2Y6S94O4D48ZC2ZF81L/ReadySurgery_Mockup.jpg READY SURGERY https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507191863194-CHK9JT32EO8780X1NNAQ/Surgeon_Journey_Map.jpg READY SURGERY https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507519447692-GJJ567MNDFB5W6WCZEST/readysurgery.jpg READY SURGERY https://www.shareteaaustin.com/ready-surgery-1 daily 0.75 2017-10-06 https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507179584028-IYE8S7ALG204PMYPI5WJ/Heard_UserPersona.jpg Heard https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507180200122-C6KQ424VZ26UBY2BO5F9/Red_Route.png Heard https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1506808304431-XTA7J2JW4V16K8QIXH8K/Heard_Mockup.jpg Heard https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507180321022-ITZIW16RWHYU5C7Y9FA4/Heard_Wireframe.jpg Heard Diverging: Initial wireframes I created for possible workflows https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507180414462-R6LD88CUCTF390W2PMZV/heard_uvp.jpg Heard Initial lo-fi prototypes emphasizing the unique value proposition https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507179644700-CDREOBJ69OOP9XVPJALH/Heard_Journey_Map.jpg Heard https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1506809264585-FWXRL3DQ9PX85YZO8FAU/Heard_AffinityMapping.jpg Heard Affinity map using information gathered from user interviews https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507180396824-TVCZ5SY7SU7QSU09XCXE/Heard_LoFi_Wireframe.png Heard https://images.squarespace-cdn.com/content/v1/59531bac3e00bea72d5850f3/1507520060960-LW3UC3GU74D9YK9YRBGG/heard-1.jpg Heard https://www.shareteaaustin.com/application daily 0.75 2025-06-03 https://www.shareteaaustin.com/catering daily 0.75 2025-06-04